🚀 Launch Checklist/Blog
SEO2026-04-17

The SEO Checklist Before You Launch (12 items, 30 minutes)

The minimum SEO setup that lets Google index your launch in days, not weeks.

You don't need an SEO agency to launch well. You need 12 files and tags configured correctly. Here they are, in order.

## The 12 items

1. on every page</strong> — unique, under 60 characters, primary keyword near the front. 2. <strong>meta description on every page</strong> — unique, under 160 characters, one sentence that would earn a click. 3. <strong>Canonical URL</strong> — on every page, pointing to the preferred version. 4. <strong>robots.txt</strong> — at /robots.txt, referencing your sitemap. 5. <strong>sitemap.xml</strong> — at /sitemap.xml, listing every public URL with lastmod. 6. <strong>Open Graph tags</strong> — og:title, og:description, og:image (1200×630), og:url. 7. <strong>Twitter card</strong> — summary_large_image with an image tag. 8. <strong>Favicon bundle</strong> — favicon.ico, icon-192.png, icon-512.png, apple-touch-icon.png. 9. <strong>Web manifest</strong> — at /manifest.json with name, icons, start_url. 10. <strong>JSON-LD structured data</strong> — at minimum, a WebSite node with name and url. Add WebApplication or Product if relevant. 11. <strong>hreflang tags</strong> — if you have any non-English content, or if you serve different regions. 12. <strong>404 page</strong> — useful, not just a Next.js default. One link back home, one link to your most popular page.</p><p class="mb-5 leading-relaxed">## Why this order</p><p class="mb-5 leading-relaxed">Items 1-5 are indexing. Without them, Google may not find your pages or may index the wrong ones. Items 6-9 are sharing — how your page looks when linked from Twitter, LinkedIn, Slack. Items 10-12 are enhancement — they help, but only after the previous items work.</p><p class="mb-5 leading-relaxed">If you have 30 minutes, do 1-5. If you have two hours, do all 12.</p><p class="mb-5 leading-relaxed">## The verification step</p><p class="mb-5 leading-relaxed">After deploying, paste three of your URLs into the [Search Console URL inspection tool](https://search.google.com/search-console) and request indexing. Google will usually index a launched domain within 24-72 hours once you do this — without it, expect 1-2 weeks.</p><p class="mb-5 leading-relaxed">## What to skip at launch</p><p class="mb-5 leading-relaxed">Skip: blog network, backlink building, schema for every content type, keyword density optimization, meta keywords tag (deprecated since 2009), elaborate breadcrumbs on a 3-page site. These are all week-4+ concerns.</p><p class="mb-5 leading-relaxed">## The meta pattern</p><p class="mb-5 leading-relaxed">A launch-ready page has one job: Google can find it, parse it, and show it in results within a week. Everything else is growth. Do the 12 items above and you've cleared the launch SEO bar.</p></article><div class="mt-12 p-6 rounded-2xl bg-gradient-to-br from-[#f6f5ff] to-white border border-[#e5e5e5]"><div class="text-sm text-[#6e6e73]">Try the calculator</div><div class="text-lg font-medium text-[#1d1d1f] mt-1">Check off the launch blockers.</div><a class="mt-3 inline-block text-[#5e6ad2] font-medium hover:underline" href="/">Open the checklist →</a></div></main><footer class="text-[#86868b] border-t border-[#d2d2d7]" style="background:#f5f5f7"><div class="max-w-[980px] mx-auto px-6 py-12"><div class="grid grid-cols-1 md:grid-cols-3 gap-8 mb-10"><div><h3 class="text-[#1d1d1f] font-semibold mb-4 text-[12px] uppercase tracking-wider">Company</h3><ul class="space-y-2.5 text-[12px]" style="letter-spacing:-0.016em"><li><a class="hover:text-[#1d1d1f] transition-colors" href="/privacy/">Privacy Policy</a></li><li><a class="hover:text-[#1d1d1f] transition-colors" href="/terms/">Terms of Service</a></li><li><a href="https://choppy-toast.pages.dev" target="_blank" rel="noopener noreferrer" class="hover:text-[#1d1d1f] transition-colors">Choppy Toast</a></li><li><a href="mailto:choppy.young@gmail.com" class="hover:text-[#1d1d1f] transition-colors">Contact</a></li></ul></div><div class="md:col-span-2"><h3 class="text-[#1d1d1f] font-semibold mb-4 text-[12px] uppercase tracking-wider">Other free tools by Choppy Toast</h3><div class="grid grid-cols-2 gap-2 text-[12px]" style="letter-spacing:-0.016em"><a href="https://house-afford.pages.dev" target="_blank" rel="noopener noreferrer" class="hover:text-[#1d1d1f] transition-colors truncate">House Afford</a><a href="https://idea-validator-e45.pages.dev" target="_blank" rel="noopener noreferrer" class="hover:text-[#1d1d1f] transition-colors truncate">Idea Validator</a><a href="https://eco-score.pages.dev" target="_blank" rel="noopener noreferrer" class="hover:text-[#1d1d1f] transition-colors truncate">Eco Score</a><a href="https://uk-stamp-duty.pages.dev" target="_blank" rel="noopener noreferrer" class="hover:text-[#1d1d1f] transition-colors truncate">UK Stamp Duty Calculator</a><a href="https://ai-coding-tools-9vx.pages.dev" target="_blank" rel="noopener noreferrer" class="hover:text-[#1d1d1f] transition-colors truncate">AI Coding Tools Directory 2026</a><a href="https://sleep-calc-9xs.pages.dev" target="_blank" rel="noopener noreferrer" class="hover:text-[#1d1d1f] transition-colors truncate">Sleep Cycle Calculator</a><a href="https://font-pairing-d2s.pages.dev" target="_blank" rel="noopener noreferrer" class="hover:text-[#1d1d1f] transition-colors truncate">Font Pairing Gallery</a><a href="https://money-quiz-5az.pages.dev" target="_blank" rel="noopener noreferrer" class="hover:text-[#1d1d1f] transition-colors truncate">Money Quiz</a><a href="https://how-big.pages.dev" target="_blank" rel="noopener noreferrer" class="hover:text-[#1d1d1f] transition-colors truncate">How Big?</a><a href="https://toolpilot.pages.dev" target="_blank" rel="noopener noreferrer" class="hover:text-[#1d1d1f] transition-colors truncate">ToolPilot</a></div></div></div><div class="border-t border-[#d2d2d7] pt-6 text-[12px]" style="letter-spacing:-0.016em"><p>© 2026 Choppy Toast. 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Items 10-12 are enhancement — they help, but only after the previous items work.\"}}]\n14:[\"$\",\"p\",\"5\",{\"className\":\"mb-5 leading-relaxed\",\"dangerouslySetInnerHTML\":{\"__html\":\"If you have 30 minutes, do 1-5. If you have two hours, do all 12.\"}}]\n15:[\"$\",\"p\",\"6\",{\"className\":\"mb-5 leading-relaxed\",\"dangerouslySetInnerHTML\":{\"__html\":\"## The verification step\"}}]\n16:[\"$\",\"p\",\"7\",{\"className\":\"mb-5 leading-relaxed\",\"dangerouslySetInnerHTML\":{\"__html\":\"After deploying, paste three of your URLs into the [Search Console URL inspection tool](https://search.google.com/search-console) and request indexing. 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